On the Victoria Street side of the Queen Vic Market, there’s a giant “Melbourne” sign (shown above in front of their Christmas Tree). The interior of each letter that spells out “Melbourne” is a wire grid, and attached to that wire through-out the sign are hundreds of key-tags.
I expected the key tags to have love messages, (like those engraved on padlocks attached to bridge railings) but almost every tag has a message about Melbourne.
These messages are fascinating, I don’t know whether this is a promotional campaign or if they are genuine random notes from the public who like our city. Every tag had a positive message about Melbourne in either a funny or friendly way, they were all politically correct with nothing unsuitable for the thousands of families and kids who walk past here.
My son and I spent considerable time reading, laughing and photographing these tags. There’s a few pics below of the key tag messages, with more in the Gallery HERE.